BOP - Bottom Of Pyramid

  • As social networks mature, they continually add commercial services such as person-to-person (P2P) payments, shopping at physical stores, and ‘conversational commerce’ via chat applications. At this point in time, however, this social networking and commercial revolution has largely skipped the bottom of the pyramid (BoP). In general, while social networks are present in most developing countries and view the BoP as a big opportunity, the poor are not participating – primarily due to low Internet adoption. But, increasing Internet adoption will not open the social networking floodgate. Feature phones, the primary device used by the poor, limit the social network value proposition.
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  • This paper specifically explores whether data generated by BoP businesses accepting e-money can be helpful in achieving digital liquidity, which may in turn provide additional incentive for BoP merchants to accept digital payments.
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